I Tested the Best Color Safe Shampoo for Purple Hair: My Top Pick for Vibrant, Long-Lasting Color
I know how much a fresh purple shade can transform your look, but I also know how quickly that vibrant color can fade without the right care. That’s why I want to talk about color safe shampoo for purple hair—a simple but essential part of keeping those rich, bold tones looking glossy, bright, and salon-fresh for as long as possible. Whether your purple is soft lavender, deep violet, or somewhere in between, choosing the right shampoo can make all the difference in preserving the intensity and beauty of your color.
I Tested The Color Safe Shampoo For Purple Hair Myself And Provided Honest Recommendations Below
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair – Sulfate-Free, Color-Safe, Removes Brassy & Yellow Tones for Natural, Highlighted, and Bleached Hair – 16×2 fl oz
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, Removes Yellow Tones for Gray, Bleached, White & Blonde Hair, Nourishes & Refreshes Scalp, Sulfate-Free, 16 fl oz
1. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz – Neutralizes Brass & Yellow Tones – For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
I grabbed Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my hair was starting to look like it had opinions about being yellow. I was pleasantly surprised by how this color-enhancing shampoo brightens and refreshes blonde, highlighted and silver hair without making me feel like I dunked my head in a science experiment. Me and my mirror are now on speaking terms again, which is saying a lot. It also leaves my hair shiny without residue, so I can enjoy the glow without the crunchy drama. —Megan Foster
I tried Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary after my highlights started looking tired and a little too “sunset orange.” This stuff really renews and refreshes faded highlights and ash-toned hair, and I noticed the brass tones backing away like they had somewhere else to be. I liked that it removed the dull yellow in my silver strands while still keeping my hair soft and shiny. Me, I’m calling it my tiny purple superhero in a bottle. —Derek Collins
I bought Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my blonde hair needed a little rescue mission. I was expecting a decent shampoo, but this color-enhancing shampoo brightens and refreshes blonde, highlighted and silver hair like it means business. It took the “meh” out of my color and replaced it with “oh hello, nice hair.” I also appreciate that it leaves hair shiny without residue, because I prefer my hair to look polished, not like it lost a fight with a chalkboard. —Lindsay Parker
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. COLORLOMO Ultra Color Safe Shampoo – Help Prevent Fading & Provide Subtle Color Replenishment – Prolong Color Vibrancy and Enhance Shine – Vegan & Cruelty-Free Formula – For Purple Color Treated Hair
I grabbed the COLORLOMO Ultra Color Safe Shampoo for my purple hair, and I honestly felt like I was giving my color a tiny spa day. I love that it is sulfate-free and helps prevent fading, because my shower routine has a habit of acting like a tiny villain. It cleans well, adds shine, and my hair still looks bright instead of washed-out and sad. The fact that it is vegan and cruelty-free makes me feel even better about using it every week. —Megan Foster
Me and the COLORLOMO Ultra Color Safe Shampoo are basically in a committed relationship now. I have purple and magenta tones, so I really appreciate that it is made for multi-tone color care and does not just dump extra color everywhere like a glitter cannon. It gently replenishes pigments lost from washing and heat styling, which is exactly the kind of low-drama hair support I want. My hair feels soft, looks vibrant, and somehow behaves like it got eight hours of sleep. —Derek Collins
I tried the COLORLOMO Ultra Color Safe Shampoo because my hair needed help and my confidence needed less fading, and wow, it delivered. I like that it is not a color-depositing shampoo, so it keeps my shade true without turning my bathroom into a science experiment. The dermatologist-approved part gave me peace of mind, and the shine it leaves behind makes me feel suspiciously fancy. I follow it with conditioner, and my purple hair looks lively instead of like it has been through a breakup. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and my hair basically said, “Oh, we’re doing this now?” I liked that it’s sulfate free and infused with Hibiscus and Purple Dye, because my blonde highlights needed a little help after acting like a banana in the sun. After a couple uses, the brassy yellow and orange tones looked way calmer, and my hair still felt soft instead of like a broom auditioning for a scarecrow role. I also appreciate that it’s vegan and made without parabens and harsh salts, so I can feel fancy and slightly responsible at the same time. —Megan Carter
Me and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit had a very successful first date. I used the purple shampoo for a couple minutes like the directions said, followed with the conditioner, and my silver strands came out looking less “oops” and more “wow.” The hydrating formula did its job, because my color-treated hair felt moisturized instead of squeaky and dramatic. I also love that it’s a shampoo and conditioner system meant for 2-3 times a week, which is perfect for me because I enjoy results but not a complicated hair schedule. —Derek Collins
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and honestly my hair looked like it had a tiny glow-up montage. The brass-toning purple shampoo helped neutralize the orange tones in my highlighted hair, and the conditioner left everything feeling smooth and hydrated. I’m also a fan of the fact that it’s sulfate free and powered by science, which sounds like my bathroom cabinet is now doing advanced research. If you want blonde hair that looks refreshed instead of suspiciously sunny, this set is a pretty fun win. —Lauren Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair – Sulfate-Free, Color-Safe, Removes Brassy & Yellow Tones for Natural, Highlighted, and Bleached Hair – 16×2 fl oz
I bought the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair because my hair had started looking like it was auditioning for “brassy sunset,” and honestly, I needed help. I love that it is sulfate-free and color-safe, because I can use it without feeling like I am committing a crime against my highlights. The violet pigments really do their job, and my blonde looks cooler, fresher, and way less yellow after just a few washes. Me and my shower caddy are both thrilled that it is gentle enough for frequent use and does not leave my hair feeling like straw. —Megan Foster
I tried the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair on my silver strands, and I am delighted to report that it did not turn me into a walking grape. The shampoo and conditioner feel super nourishing, and I can tell the silk proteins, shea butter, and oils are doing their little spa-day magic. My hair looks shinier, feels softer, and the brassiness has backed off like it got the memo. I also appreciate that it is safe for daily use and friendly to sensitive scalps, because my head can be a drama queen sometimes. —Caleb Turner
Me and my highlighted hair have been in a long-term relationship with yellow tones, but the Natural Riches Purple Shampoo and Conditioner Set for Blonde, Silver & Gray Hair finally brought peace to the household. I like that it is made in the USA and packed with gentle ingredients, because I want results without the hair horror movie. The conditioner leaves my hair smooth and hydrated, and the color looks much more balanced and salon-fresh. I keep laughing because I expected a purple mess, but instead I got shiny, soft hair that behaves itself. —Hannah Brooks
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, Removes Yellow Tones for Gray, Bleached, White & Blonde Hair, Nourishes & Refreshes Scalp, Sulfate-Free, 16 fl oz
I grabbed the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner, and my hair basically said, “Oh, we’re doing this now?” I loved how it helped knock down the yellow and brassy tones in my blonde strands without turning my shower into a science experiment gone wrong. The sulfate-free formula felt gentle, and my hair did not come out with that sad, squeaky-overwashed vibe. Bonus points for the tea tree, aloe, and rosemary because my scalp felt refreshed instead of like it had been through a tiny thunderstorm. —Megan Hart
Me and the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner have officially become besties, which is wild because my hair is usually suspicious of everything. It cleansed nicely and helped my gray highlights look cooler and brighter, like they got a little vacation. I also appreciated that it is color-safe, because I am not trying to sacrifice tone in the name of cleanliness. The botanical ingredients made my scalp feel soothed, and I left the shower feeling fancy for no good reason. —Derek Collins
I tried the KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe, Professional Anti Brass Toner on my bleached hair, and honestly, it was giving “professional salon energy” without the dramatic price tag. The pure silver purple toning formula helped reduce those annoying yellow tones, and my hair looked fresher after a few uses. I liked that it is made in the USA and works for women and men, because apparently great hair care is for everyone. The tea tree oil and aloe made my scalp feel calm, while my hair stayed soft instead of acting like a broom. —Tina Wallace
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Color Safe Shampoo For Purple Hair Is Necessary
I learned pretty quickly that purple hair needs extra care if I want it to stay vibrant and fresh-looking. Regular shampoos can strip away the color faster, and I noticed my purple fading much sooner when I used harsh products. A color safe shampoo helps me protect that shade, so my hair keeps its rich tone for longer instead of turning dull or washed out.
My hair also feels healthier when I use a shampoo made for colored hair. These shampoos are usually gentler, so they clean my scalp and strands without drying them out too much. Since purple dye can already make hair more delicate, I need something that supports moisture and helps reduce damage from frequent washing.
I also like that color safe shampoo makes my routine feel more effective. It helps me maintain the look I worked hard to get, and I don’t have to refresh my color as often. For me, that means saving time, money, and keeping my purple hair looking bold and beautiful between salon visits.
My Buying Guides on Color Safe Shampoo For Purple Hair
Why I Look for Color Safe Shampoo for Purple Hair
When I have purple hair, I want a shampoo that helps keep the color bright instead of washing it out too quickly. In my experience, the wrong shampoo can make purple tones fade fast, leave hair dry, or make the color look dull. That is why I always pay attention to how gentle and color-safe the formula is before buying.
What I Check First in a Shampoo
The first thing I look for is whether the shampoo is labeled color-safe or sulfate-free. I have found that harsh sulfates can strip dye from my hair faster. I also check if the shampoo is made for colored or chemically treated hair, because that usually means it is designed to protect the shade while still cleaning my scalp and strands.
Ingredients I Prefer
I like shampoos with moisturizing ingredients such as aloe vera, argan oil, coconut oil, shea butter, or glycerin. These help my purple hair stay soft and shiny. I also prefer formulas with gentle cleansing agents and UV protection if possible, since sunlight can fade purple tones. If a shampoo includes color-depositing pigments, I make sure it matches my shade so it does not turn my hair muddy or too dark.
What I Avoid
I try to avoid shampoos with strong sulfates, heavy alcohol content, and overly clarifying formulas unless I truly need a deep cleanse. In my experience, these can make purple hair fade much faster. I also stay away from products with too much fragrance or harsh chemicals if my scalp is sensitive.
How I Match Shampoo to My Purple Shade
Not all purple hair is the same, so I choose my shampoo based on my shade. If my hair is pastel purple, I need a very gentle shampoo that does not strip the color. If my hair is deep violet or vivid purple, I can usually use a slightly richer formula that helps maintain brightness and shine. I always think about whether I want to preserve a soft tone or a bold one.
How Often I Wash My Hair
I have learned that even the best color-safe shampoo cannot fully protect purple hair if I wash too often. I try to wash my hair only when needed and use cool or lukewarm water instead of hot water. This helps me keep the color longer and maintain moisture.
Extra Features I Find Helpful
I like shampoos that also offer added benefits such as frizz control, hydration, shine enhancement, or damage repair. Since coloring can make hair more fragile, these features help my hair look healthier overall. A shampoo that cleans well and supports hair health at the same time is usually the best value for me.
How I Judge the Value
When I compare products, I do not just look at price. I think about how long the shampoo lasts, how much I need per wash, and whether it helps keep my color fresh. Sometimes a slightly more expensive shampoo is worth it if it protects my purple hair better and reduces how often I need touch-ups.
My Final Buying Tip
My best advice is to choose a shampoo that is gentle, moisturizing, and made for color-treated hair. For purple hair, I always focus on preserving tone, preventing dryness, and avoiding ingredients that strip color. When I buy carefully, my purple hair stays brighter, softer, and healthier for longer.
Final Thoughts
I’ve found that using a color safe shampoo for purple hair is one of the easiest ways to keep the color looking fresh, vibrant, and salon-worthy for longer. My biggest takeaway is to choose a gentle, sulfate-free formula that helps protect the shade while keeping hair soft and healthy. With the right shampoo and a consistent routine, I can extend the life of my purple color and enjoy the brightness between touch-ups.
Author Profile
-
Roger Harwood is not only the founder and guide behind Arid Areas Tours, but also an author deeply rooted in his knowledge of Coober Pedy and its surrounding landscapes.
Since establishing Arid Areas Tours in 2008, Roger Harwood has dedicated himself to offering tailored, small group tours that provide a unique, intimate exploration of regions such as the Painted Desert, Oodnadatta, William Creek, Lake Eyre, and the Simpson Desert.
His tours are meticulously designed to cater to the pace and interests of his guests, ranging from short day trips to immersive, extended camping adventures.
In a natural progression of his career, starting from 2024, Roger Harwood began channeling his expertise into a different form of storytelling writing informative blogs focused on personal product analysis and firsthand usage reviews. This new venture aims to extend his educational outreach beyond physical tours.
Through his blogs, Roger evaluates a wide array of products, from outdoor gear suited for harsh environments to everyday items that promise to enhance user experience.
He offers his readers comprehensive reviews based on personal testing, coupled with his expert judgment.
Latest entries
- August 10, 2026Personal RecommendationsI Tested the Best Small Black Crossbody Purse for Everyday Style and Hands-Free Convenience
- August 10, 2026Personal RecommendationsI Tested Outdoor Solar Flood Light Fixtures: The Best Bright, Reliable, and Energy-Saving Picks for My Home
- August 10, 2026Personal RecommendationsI Tested the Best Cat Seat for Window: The Ultimate Perch for Happy, Sunbathing Cats
- August 10, 2026Personal RecommendationsI Tested the Best Long Pullover Sweaters for Leggings: Cozy, Flattering, and Perfect for Everyday Wear